Alter Bridge releases music video for new single “Holiday”

Alter Bridge
Photo Credit: Chuck Brueckmann
Alter Bridge
Photo Credit: Chuck Brueckmann

With 2023 less than three weeks old, acclaimed rockers ALTER BRIDGE are back with a new single and music video to launch the new year! The song “Holiday” has been a fan favorite since it was made public with the release of Pawns & Kings last October, and is currently one of the most added songs at radio worldwide.

The “Holiday” video marks the return of longtime video collaborator Dan Sturgess of Sturge Media – known for capturing the band’s iconic performance with the Parallax Orchestra on Alter Bridge: Live At The Royal Albert Hall. The song is currently impacting US radio and the video for “Holiday” can be seen below!

Pawns & Kings – the band’s seventh studio album – was released worldwide on October 14 via Napalm Records. From the opening riffs of “This Is War” to the title track album closer “Pawns & Kings,” ALTER BRIDGE returns with an album of intense tracks that were born after the cycle for their last album was cut short by the global pandemic. Songs like “Dead Among The Living,” “Holiday”  and “Last Man Standing” showcase the signature songwriting the band is known for. The album offers numerous epic adventures, with three songs clocking in over six minutes each. The opus “Fable Of The Silent Son” clocks in at 8:29 and is the longest recorded song in the band’s catalog – a distinction held by “Blackbird” until now. Mark Tremonti steps out of his backing vocal role to take the lead on “Stay,” an introspective ballad that is sure to become a fan favorite live. The band have released lyric videos for the title track “Pawns & Kings”, the now fan-favorite “Sin After Sin” and album opener “This Is War”. These songs all found their way into the band’s set list during their European tour.

Known for its signature dual-guitar attack backed by a driving rhythm section, the album’s debut single “Silver Tongue” shot up the charts around the globe and is currently still in the Top 25 in Canada. Its animated music video was created and directed by Ollie Jones of Better Feeling Films (Myles Kennedy, Prodigy, Psychedelic Porn Crumpets) and has garnered over 1.4 million views and counting. Pawns & Kings found its way on numerous 2022 year-end lists around the world, a

 

 

Alter Bridge - Pawns & KIngs