Avatar set out to save heavy metal with new album “Dance Devil Dance”

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Photo Credit: Johan Carlèn

The heavy metal ‘n’ roll, dark, madcap visionaries collectively known as AVATAR — vocalist Johannes Eckerström (vocals), guitarists Jonas Jarlsby and Tim Öhrström, bassist Henrik Sandelin, and drummer John Alfredsson — have emerged from deep within the Swedish forest to announce Dance Devil Dance, their ninth album. It arrives on February 17 via Thirty Tigers. Pre-order it here: https://www.dancedevildance.com.

Today, they have shared the NSFW and sanguine video for the title track ‘Dance Devil Dance.’ The clip was directed by long-time director Johan Carlèn.

“I woke up to the truth one day,” says Eckerström. “With my heart pounding, and a heavy breath, I knew for sure. I am Satan. The snake and forbidden fruit with a longing for knowledge, freedom and agency. My feet were moving. I thought I was running, but I was dancing. A celebration. Yes, I am the Devil, and I believe that one day you can be the Devil too. It is my hope and ambition that this song will help you find your way there. As such, it’s a celebration of love, lust and democracy.”

Avatar enjoyed quite a productive summer, traipsing North America on a successful headline tour. They next embarked on some of the biggest shows of the career — a trek with Iron Maiden, supporting the band in stadiums in Brazil. Avatar also played arenas supporting Sabaton. They secured slots at major festivals globally — Inkcarceration, Cadott Fest, Summer Breeze, and Bloodstock along the way.

Avatar added Veil of Maya in the UK and Europe this February and March 2023 on the Dance Devil Dance Tour. All dates are in the graphic below. More U.S. touring will be announced in due time.

 

 

Avatar - Dance Devil Dance