Finnish hard rock monsters LORDI gives listeners the creeps today with a new digital single, “Thing In The Cage,” from the band’s upcoming Screem Writers Guild full-length. Providing hard rocking “spooktainment,” the song is accompanied by a lyric video which was again edited by mastermind Mr. Lordi himself.
Mr. Lordi comments, “This song was inspired by the old side shows, or freak shows if you will. Musically, with a different arrangement, this could have been a disco song and I think it still is one in its core, just the production is in the hard rock vein. But the bass line definitely keeps the disco vibe vivid here. As for the lyric video, we’ve never shown too much of making our costumes and masks, so it’s a little peek behind the scenes… This video still doesn’t show that much, but at least it might work as a little teaser to reveal how we get to be this pretty.”
LORDI will unleash Screem Writers Guild on March 31st via Atomic Fire Records. Its title — a “LORDIfied” play on words — is a reference to the “Screen Writers Guild,” an association of Hollywood screenplay writers (1920s to 1950s), yet there is no doubt that LORDI‘s musical version is much louder and fiercer. “The record itself isn’t a real concept album, but it obviously plays with the overall cinematic theme,” says Mr. Lordi.
Screem Writers Guild was produced by Mr. Lordi with Mana and Janne Halmkrona as executive producers. Ilkka Herkman took care of mixing and Pauli Saastamoinen mastered the record. The artwork was also designed by Mr. Lordi himself who has made a name as director for the band’s vision since the early ’90s.
