Italian modern metallers NO ONE CARES unveil the lyric video for the new single “Negativity”, taken from the EP “Pause/Reboot” out now via Quarock Records.
The band comments:
“‘Negativity’ is a song which represents the feelings we have when we feel a bit depressed. How this feeling burns from within and spreads like a cancer.
Sometimes we feel as if this inner malaise is on an endless loop, as if it’s something that we can get around, but can’t possibly avoid… because no matter what, we’ll still inevitably fall for it and we’ll never get out of it. But we still must never lose hope of returning to serenity’.
The video was shot by Lorenzo ‘Bug’ Meoni (Imago Media):
“With the video of ‘Negativity’ I wanted to emphasise the negative force expressed in the lyrics, representing a continuous inner struggle symbolised by monsters and demons, with a protagonist who, due to continuous falls into the vortex of negativity, eventually perishes, after having for a moment tasted the illusion of an apparent serenity.”
Watch the video HERE:
Track listing:
1 – Scary Thoughts
2 – Empty Hole
3 – Phoenix
4 – Negativity
5 – Beautiful Sadness