Shameless are a trio from Soweto, South Africa, where they are one of a few rock/alternative bands. Their music is influenced by the music they grew up with, they have dubbed their sound Nkabi Rock / I Rock Yase Kasi (Assassin Rock / Rock from The Township, in isiZulu).
Victim of Data begins with the hook & chorus line “I am a Victim of Data!” as the band explode into action at full tempo. The song is characterised by Musa’s screeching guitars, Thabang’s intricate and groove-filled bass, and Rock’s thundering drums.
It is a multi-genre song with its roots in punk & heavy-rock, complimented by a controlled breakdown in the middle of the song which acts as a mood-setter for a manic guitar. All this is made more impressive by the fact that the band recorded the song live in a single take.
Watch video here:
The inspiration for Victim of Data came during the pandemic’s extended lockdowns in South Africa. When the world moved online, it became very clear that lower income communities were excluded because of the cost of data which results in low internet access rates.
According to Musa “We have the most expensive data plans in the whole of Africa so when we wrote the song, we really felt victimised by the cost of information.” The result is an undeniably political statement and song; to which Musa adds “Just like when the Sex Pistols sang “God Save the Queen”.
Similarly to their sound, the recording process was far from conventional. It was done at DiscovrTV’s studios in Johannesburg with owner Julian von Plato and his team filming the sessions, and producer Hugh Davidson recording the audio. All instrument were recorded together, live, which gives the song their massive energy.
